Zerodha is a revolutionary online trading platform designed to allow active traders to buy and sell financial instruments such as stocks, futures & options, currencies and commodities under a never seen before brokerage-free model in order to deliver the maximum value and benefits to our clients.Our core philosophy centers around creating a brokerage-free world. While the majority of brokerages and trading institutions in the category follow an approach which maximizes their profits by charging brokerage as a percentage of each trade which can add up to thousands of rupees per day per trader, at Zerodha we believe in empowering our clients and increasing their chance of succeeding in the marketplace by charging a simple 0.01% of the turnover or a maximum of Rs. 20 only per transaction fee regardless of trade size.Trading with us is quick, easy and reliable. Our trading platform is a customized version of the NEST trading platform which is India's most reputed trading platform. The customizations make it a unique product by itself. Zerodha Trader provides you with cutting edge features and built-in security. You can either download and install our trading platform directly onto your computer or trade online by simply logging into Zerodha Web.We decided to create Zerodha based on an in-depth understanding of how the odds are always stacked against active traders in the financial markets. A study conducted by us revealed that almost 90% of active traders in the markets lose money in the long run. One of the fundamental drivers that defines this reality is the fact that till date brokerages in India have always charged traders a percentage brokerage of their trade amount, regardless if one makes or loses money on a particular trade. This insight inspired us to create a whole new way of trading, reflected in our mission and vision.